Gleeking Out With Bieber Fever: The 2010 Teen Choice Awards
Posted: August 9, 2010
If you were a marketer hoping to sell your product to teens, this year’s Teen Choice Awards made your campaign strategies very, very clear: Justin Bieber or Glee. Take your pick. Katy Perry was there, too, but the night was truly about celebrating the publishing industry’s future savior (that would be when Biebs publishes his first “memoir:” First Step 2 Forever: My Story) and the show on FOX about the little glee club of misfits that could. 
Amidst all the Glee and Bieber, some awards were given out, too, and some inspiring moments occurred that showed us older folks that the future may be filled with high-pitched squeals, but at least the kids in America have opinions and strong voices. Here are a few of our faves:
1. The best news from the Teen Choice Awards came to us yesterday, when we found out that Staples and DoSomething.org had turned the idea of the celeb swag bag completely around. Stars like Lucy Hale, Zachary Levi and Nikki Blonsky all lent their efforts to stuffing bags full of school supplies for underprivileged children on the red carpet.
Learn more about what you can do at StaplesGiveBackPack.com.
2. The Power of Bieber Prevailed: Justin Bieber wasn’t even at Sunday night’s awards, which aired on Monday. Yet his name was invoked more times throughout the evening than that of any celebrity who was actually in attendance (including Taylor Lautner). The Biebs received shout-outs from everyone ranging from Justin Long and Kristen Bell, who joked about having contracted actual, physical Bieber Fever, to George Lopez, who said — while dressed as the fourth Kardashian sister — that he had a blister the size of Justin Bieber on his foot. So winner number one of the night, even without his four surfboards (which were presented to him at a concert in Phoenix by Shaq), was clearly Justin Bieber. But we already knew that.
3. Katy Perry is not, uh, my favorite, but she did sort of show, in her own, odd, Katy Perry way when she played different high school stereotypes that you can be anyone you want to be in high school and still host the TCAs with a hot stud from Glee on your arms. At least I hope that was her message. You never know with that one.
4. Ellen DeGeneres, who won “Choice Comedian” for the upteenth time in a row, delivered the perfect acceptance speech to start off the night: “I hope to not only be a comedian, but also to be a role model, because I feel that there are not too many women who are role models to teens, and I am talking about one woman … Betty White. I would like to impart some wisdom on you: stay in school — I know, it’s hard, to listen to your parents and don’t pierce that.”
5. The guys of Glee (the would be Cory Monteith, Mark Salling, Chris Colfer and Kevin McHale) were Perry’s cohosts for the evening, but it was Colfer who truly rose to the occasion and showed true, Neil Patrick Harris-esque hosting chops. “In my teenage dream, I’m hosting alone,” he said as they all talked about their teenage dream (in honor of Perry’s song of the same name), getting the biggest laugh from the audience. The kid’s got future Tony and Emmy gigs lined up, mark my words. 
6. Taylor Lautner won many, many awards, one of which was for “Choice Smile.” In his speech, he thanked his “smile trainer” and his orthodontist. Cue millions of teens begging their parents for braces. Bet you never thought that day would come.
7. David Beckham won “Choice Athlete” for the third time. He was happy not only for being recognized by teens for the third time, but also because “Each of my boys has a surfboard now!” He also brought his kids, Brooklyn, Romeo and Cruz. Awwws were heard around the world.
8. Instead of having a voiceover announce the nominees in each category, the TCAs filmed real teens saying the name of each star. It definitely added more gravitas to the notion that this was an award ceremony for teens that they voted on and controlled every element of.
9. Selena Gomez, the ever-charming, ever-giving, beloved teen idol, picked up an award for “Choice TV Actress: Comedy.” In typical humble Selena fashion, she got up there and said “Lea Michele so deserves this award.”
10. Sandra Bullock went to the stage to give a speech for one award, “Choice Movie Actress: Comedy;” however, she was more interested in talking about the other award she’d picked up that night: “Best Dance Scene,” which she won for her dance with Betty White in the woods in The Proposal.
“I’m really excited about that dance award for that number in The Proposal, especially because it was with my friend Betty White. Now Betty hasn’t been a teen since what, 1919? So she’s not really invited to these things.”
Betty White, of course, was not having that. She burst onto the stage, shimmying to Lil’ John’s “Get Low.”
After the two danced around a bit, Sandra signed off with: “We thank you, and we’re happy that us old ladies got to come to The Teen Choice Awards.”
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